Privacy Policy

At Apex Tool Solutions UK, we are committed to protecting your privacy and ensuring that your personal data is handled in a transparent and secure manner. This privacy policy explains how we collect, use, and safeguard your information when you interact with our online platform and services.

Information We Collect

We collect personal information necessary to provide and improve our wholesale and distribution services, including:

• Contact details such as your name, postal address, phone number, and email address.
• Business information relevant to trade customers, including company name and VAT details.
• Order and payment information to process and fulfill bulk orders.
• Technical queries and consultation details provided during support requests.
• Website usage data through cookies and similar tracking technologies to enhance your experience.

How We Use Your Information

We use the data we collect for purposes including but not limited to:

• Processing orders and managing accounts for customers and trade partners.
• Providing technical support and product consultation services.
• Improving our product offerings and website functionality.
• Complying with legal obligations and regulatory requirements.
• Communicating important updates related to orders, services, or policies.

Legal Basis for Processing

We process your personal data in compliance with the General Data Protection Regulation (GDPR) based on one or more of the following:

• Your consent where applicable.
• Performance of a contract to which you are a party.
• Compliance with legal obligations.
• Our legitimate interests, such as providing and improving services.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Trusted partners involved in order fulfillment and delivery.
• Service providers who assist with technical support, payment processing, and IT services.
• Regulatory authorities or law enforcement when required by law.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights

You have the right to:

• Access and receive a copy of your personal data.
• Request correction or deletion of inaccurate or incomplete information.
• Object to or restrict processing of your data under certain circumstances.
• Withdraw consent at any time where processing is based solely on consent.
• Request transfer of your data in a portable format.
• Lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise these rights, please contact us by mail at the address below.

Cookies and Tracking Technologies

Our online platform uses cookies and related technologies to improve user experience and analyze site traffic. You may adjust your browser settings to refuse cookies, but this may affect the functionality of our site.

Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or alteration.

International Data Transfers

Your personal data may be transferred outside of the UK or European Economic Area only where adequate protections are in place to safeguard your rights.

Contact Information

If you have questions or concerns about this privacy policy or our data practices, please contact us at:

Policy Updates

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly.